How to prepare for a media interview?


Media interviews are great opportunities to establish yourself as a thought leader. But it also entails a lot of work if you want to get the best results. For many corporate executives, being interviewed by the media is an opportunity to enhance … [Read more]

Is your business crisis-proof?

Glass Jaw

Making sure your business is crisis-proof in this digital age of communication is a must. In the highly regulated world of financial markets, crisis situations are bound to happen. As it’s been said, it is not a matter of if, but when. And given the … [Read more]

Media training? Who needs it?


Whether you’re in middle or top management, there will come a point in your professional life that dealing with the media will be part of your role. And you better be prepared for it. A few years ago I had the privilege of working on a … [Read more]

V is for Value


Over the years we have worked with many companies – both large and small – at different stages of their growth and brand building. Some were new to the Australian and Asia Pacific markets, while others have established presence in some countries in … [Read more]

Misconceptions about Public Relations


An overseas financial services company looking to set up office in Australia approached us recently. The CEO wants to know how de2 Communications can help create awareness for the company, its executives and its products. During the … [Read more]