Over the years we have worked with many companies – both large and small – at different stages of their growth and brand building. Some were new to the Australian and Asia Pacific markets, while others have established presence in some countries in the region.
It’s amazing to see the differences, not only in the culture, but also in the strategies and corporate approaches – the way they do things such as how they deal or treat their clients, or how they build their reputation and profile in particular markets.
While differences are good learning tools, it’s also good to see the similarities (to a certain extent) between companies and businesses. From a Communications and Public Relations perspective, we’re always interested in how companies approach or treat communications.
Some of the questions we ask potential clients who have approached de2 Communications for PR services include:
- Do you (or your company) have an overall communications strategy?
- What are some of the key messages and values of the company?
- How do you see Communications and Public Relations delivering value to the company?
- How important is Public Relations to the company?
While the first two points are the most basic starting points from a Communications and PR perspective, let’s focus on the third and fourth questions because most of the time – and we have seen this over and over again – they could affect not only the results of the PR strategy but it could also have a critical impact on a company’s reputation and brand.
For example, if a company recognises the importance of Communications and PR, it will allocate the needed resources – time, talent and budget – to a company-wide PR strategy.
We have had the privilege of working with a UK-based financial company when it was opening an office in Australia a few years ago. The company recognised that it needed to build awareness for its brand and its people since it was entering a very competitive market at that time.
The company CEO knew the value of communications and recognised that PR would play a vital role in building the company’s reputation. We were able to work with a team of talented market analysts and other experts who allocated time for Communications and PR.
We designed and implemented a 12-month communications calendar which was reviewed every three months. We saw the build-up and continuing rise of media coverage, client satisfaction as well as a positive corporate reputation for the company. And within a couple of years the company was recognised as one of the leaders in its sector.
It was a great example of a company that knows the value and role of PR within the company.
In our next post, we will talk about and give an opposite example to what we discussed today. If you want to discuss your company’s Communications and PR strategy, please contact us and we will be happy to explore the best possible options for you. If you’re unsure of where to start in implementing a PR strategy, call us and we can chat. Contact us on: +61 421 333 763 or email us on: email@example.com; firstname.lastname@example.org